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You recognize the significance of a client newsletter – you fully understand how effective it will be as a subtle marketing tool for your firm. You know that a well-managed newsletter, be it an update of recent legislation, case law, legal news or developments in the legal industry or simply your firm’s news, will serve as a frequent and unobtrusive reminder of your firm and your services; that a quality newsletter will augment your firm’s image; that it is a credible and value-added tool to market your firm without falling foul of legal professional publicity rules; that it will help you develop client loyalty; and that will assist you in reaching out to a bigger audience. You cannot wait to implement this great idea that you are sure will benefit your firm immensely.
However, you fear that you may not have the resources or expertise to produce and manage a quality newsletter. You do not want to employ experts because you cannot justify the value/cost-effectiveness of such an exercise; you do not want to overstretch your existing resources because you foresee a burnout; you do not want to do it yourself because you do not have the time to dedicate on a regular basis. We understand your dilemma; we understand because some of us have been in your situation before.
Let us do the work for you, of course, subject to your policy and objectives, and with your approval.
We cover all aspects of production and distribution of newsletters. Specifically, we can help you to:
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develop your concept by streamlining your objectives;
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plan the strategy and set the goals;
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workout the fine details, from general design and styling issues to frequency and publication schedule;
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design your newsletter template to reflect your corporate image;
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write and/or edit the contents of your newsletter;
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produce the newsletter in any format (pdf, html, print or fax) as frequently as necessary and strictly according to the publication schedule; and/or
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manage the distribution of the newsletter, electronically or otherwise.
Why should you engage us?
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We have the expertise and experience.
Rajesh C Muttath, our Principal Knowledge Management Consultant, has been involved in all aspects of newsletter production for premier legal firms in Singapore and Malaysia for almost a decade.
The support crew boasts of (a) graphic designers led by our creative director George Thekkiniyath to ensure the most effective design for your newsletter, (b) lawyers to verify legal accuracy of your contents where required, and (c) editors to monitor the linguistic and literary accuracy.
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We save you the hassles of putting together team – identifying, hiring, and retaining the right personnel – in-house.
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Our services are always competitively priced, with special promotional rates available from August 2005 through March 2006.
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We vigorously pursue a policy of excellence in all what we do, and religiously meet the publication schedule because we understand, as you do, the impact of a quality newsletter on time on your target audience.
E-mail us at newsletter@muttath.com for more information. Back to top.
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